Analytics: Cloud Computing as an Equalizer

In the past, the high cost of building enterprise analytic systems has meant that only large enterprises could afford to build sustainable enterprise analytics capabilities. In effect, this put world-class analytics out of reach for small and mid-sized enterprises that would have benefitted from the competitive edge these capabilities can provide.

Now, as cloud computing gains traction, it has become an equalizer – one that is providing vast opportunity for smaller enterprises to benefit dramatically from a caliber of analytics that previously were available only to the largest of enterprises. As cloud adoption becomes more widespread, analytics will assume an even more important role in understanding what’s happening in the business.

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